Privacy Policy
Effective Date: 5/27/2026. Last Updated: 5/27/2026.
U Good LLC ("U Good," "we," "us," or "our") operates the website at ugoodreachout.com and the U Good accountability check-in service (the "Service"). This Privacy Policy explains what information we collect, how we use and share it, and the choices you have. By using the Service, you agree to the practices described below. If you do not agree with this Policy, please do not use the Service.
1. Who We Are
U Good LLC is a limited liability company. You can reach us at: Email: support@ugoodreachout.com. Mailing address: 347 5th Ave Suite 1402 New York NY 10016. For all privacy questions, opt-out requests, or to exercise the rights described in Section 10, contact us at the email above.
2. Information We Collect
Information you provide directly: member account information (your full name, email address, mobile phone number, and time zone), check-in preferences (the day(s) and time(s) you select for your scheduled check-ins), accountability buddy contacts (the name(s) and mobile phone number(s) of the 1 to 3 accountability buddies you designate to receive alerts if you miss check-ins), payment information (your subscription is processed by Stripe; we do not collect or store your full card number, expiration date, or CVV), and support communications.
Information collected automatically: IP address, approximate location derived from IP, browser type, operating system, device identifiers, referring URL, pages viewed, and timestamps, plus cookies and similar technologies used to keep you signed in, remember preferences, and analyze website usage.
Information related to SMS interactions: for every check-in message we send and every reply we receive, we log the phone number, the message timestamp, whether you replied (used to determine missed check-ins), and the contents of inbound messages.
3. How We Use Your Information
We use your information to deliver the core Service: scheduling and sending check-in SMS messages, processing your replies, and alerting your designated buddies if you miss three consecutive check-ins. We also use it to process your subscription payments, send transactional and account messages, provide customer support, maintain and secure the Service, detect and prevent fraud, and comply with legal obligations. We do not use your information, your phone number, or your accountability buddies' information to send marketing or promotional messages from third parties.
4. SMS Messaging Program
By checking the SMS consent box at signup, you agree to receive recurring SMS messages from U Good at the mobile number you provided. You also confirm that each accountability buddy you list has agreed to receive SMS alerts from U Good on your behalf if you miss scheduled check-ins.
Message types: scheduled check-ins at the day and time you select, buddy alerts sent to your designated buddies if you miss three consecutive check-ins, and account messages such as billing receipts and service notices. Message frequency varies based on your check-in schedule. Message and data rates may apply.
You can opt out of SMS messages at any time by replying STOP to any U Good text message. Accountability buddies can also reply STOP to any U Good alert to opt out of receiving further buddy alerts. Reply HELP to any U Good text message to receive help, or contact us at support@ugoodreachout.com.
5. How We Share Your Information
We do not sell your personal information. We do not share your personal information with third parties for their own marketing purposes. We share specific, limited information with the following service providers solely to operate the Service:
- Stripe, Inc.: payment processing and subscription management.
- Twilio Inc.: SMS message delivery.
- Formagrid, Inc. (Airtable): member database and form intake.
- Modal Labs, Inc. (Modal): application hosting and scheduled job execution.
Each of these providers is contractually limited to using your information only to deliver services to us. We may also disclose information to comply with applicable law, enforce our Terms of Service, protect the rights, property, or safety of U Good, our users, or others, or in connection with a merger, acquisition, financing, reorganization, or sale of all or part of our business.
6. Accountability Buddies: Your Responsibility
When you designate accountability buddies, you are representing that each buddy is at least 18 years old, that you have obtained each buddy's prior consent to receive SMS messages from U Good on your behalf, and that the phone numbers you provided are accurate and belong to the buddies you named. If a buddy did not consent or no longer wishes to receive messages, they may reply STOP to opt out at any time, or you may remove them from your account.
7. Data Retention
We retain your information for as long as your account is active and as long as needed to provide the Service. After you cancel your subscription, we retain account, check-in log, and buddy data for up to 24 months, SMS opt-out records for at least 10 years as required by applicable state law and carrier compliance rules, and billing and tax records for the period required by applicable law. You can request earlier deletion at any time as described in Section 10.
8. Data Security
We use reasonable administrative, technical, and physical safeguards to protect your information, including encryption in transit, access controls, and secure storage with our service providers. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security. If we become aware of a security incident affecting your personal information, we will notify you as required by applicable law.
9. Children's Privacy
The Service is not intended for individuals under the age of 18, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us at support@ugoodreachout.com and we will delete it.
10. Your Rights and Choices
Depending on where you live, you may have the right to access, correct, delete, or port your personal information, to opt out of SMS by replying STOP, to withdraw consent, and to lodge a complaint with a supervisory authority. To exercise any of these rights, email support@ugoodreachout.com from the email address associated with your account.
California residents (CCPA/CPRA) have the rights listed above, plus the right to know the categories of personal information we collect, the sources, the purposes for collection, and the categories of third parties with whom we share it. We do not "sell" or "share" personal information as those terms are defined under the CCPA/CPRA. Residents of the EEA, UK, and Switzerland: our legal bases for processing are performance of our contract with you, your consent, compliance with legal obligations, and our legitimate interests in operating and improving the Service.
11. International Users
U Good operates from the United States, and your information will be processed in the United States. If you access the Service from outside the United States, you understand and consent to the transfer of your information to the United States.
12. Cookies
We use cookies and similar technologies on ugoodreachout.com to keep you signed in, remember preferences, and understand site usage. You can control cookies through your browser settings. Disabling cookies may affect site functionality.
13. Changes to This Policy
We may update this Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. If the changes are material, we will notify you by email or by a notice on the Service before the changes take effect.
14. Contact Us
Questions, requests, or complaints about this Policy or our privacy practices: U Good LLC, Email: support@ugoodreachout.com, Mailing address: 347 5th Ave Suite 1402 New York NY 10016.